...an email blast! So, that's what it's called now? No more mass email? I guess that had too many negative connotations such as mass suicide or mass murder or mass is at 10:15 so don't be late. Blast is a much more upbeat word. Unless you're talking about being blasted with a shotgun in the face or otherwise or blasted with snow while en route or having your eardrums blasted out or you're blasted by a reporter. Bulk email was a term in there at some point. But bulk is not a good thing in our society of skinny bitches, so it didn't take off.